Social Marketing AI Agent
In active developmentA modular-monolith FastAPI system where every AI capability sits behind a replaceable provider port, and no public action can happen without a live, scoped, unexpired human approval.
Principal Engineer · Ahmedabad, India · open to new roles
Mobile platform architecture, the backend and search behind it, and the AI media layer on top. Currently Principal Engineer at Genuin Codebase, where I own a modular SDK embedded in 50+ customer applications.
Work
A modular-monolith FastAPI system where every AI capability sits behind a replaceable provider port, and no public action can happen without a live, scoped, unexpired human approval.
Astro islands on Cloudflare Pages: ~4 KB of first-load JavaScript, a pure unit-tested finance core, single-source theming, and Lighthouse 100 across all four categories.
Re-architected a compiled-in SDK around Server-Driven UI so experience changes reach 50+ third-party apps without a client release — onboarding time down ~80%, ~2.2M MAU.
Took a crashing flagship video app to ~99% crash-free sessions and cut cold start 60—70%, by instrumenting before optimising.
On-device avatar generation and media effects with MediaPipe, Vision, Metal and FFmpeg — built to a thermal budget, not just a quality target.
Capabilities
Fourteen years on Apple platforms; the last five building the SDK other teams’ apps are built on.
The services, search and delivery pipeline behind the platform are mine too, not handed off at the network boundary.
GPU media pipelines on device, and products where a language model is a component rather than the whole thing.
Eleven of the fourteen years leading engineers — direction, standards, and deciding what not to build.
Experience
Own architecture and engineering standards for a modular mobile SDK platform, plus the Python/Go/Node services, Elasticsearch feed and CI/CD behind it.
Shipped production iOS applications, including BLE integrations for smart locks and connected hardware.
Led engineering teams and defined architecture across enterprise, retail, financial-services and aviation platforms.
Architected and delivered iOS applications end to end, from requirements through App Store and Play release.
MCA, Computers — Gujarat Technological University, 2012. Awarded Best Leader & Team Player of the Year at Genuin Codebase, and additional ESOPs for company-level contribution.
Contact
Open to principal and architect-level roles. Email or LinkedIn is fastest — ask and I’ll send the résumé that fits the role.
Ahmedabad, India · open to remote and relocation