Principal Engineer · Ahmedabad, India · open to new roles

I build the platform
other engineers build on.

Mobile platform architecture, the backend and search behind it, and the AI media layer on top. Currently Principal Engineer at Genuin Codebase, where I own a modular SDK embedded in 50+ customer applications.

50+
third-party apps embed my SDK
2.2M
monthly active users reached
14 yrs
shipping production software

Work

Two products I shipped alone,
and the platform work behind them

Social Marketing AI Agent

In active development

A modular-monolith FastAPI system where every AI capability sits behind a replaceable provider port, and no public action can happen without a live, scoped, unexpired human approval.

  • FastAPI
  • Python
  • React Native
  • Expo
  • TypeScript

Calqlate

Live in production

Astro islands on Cloudflare Pages: ~4 KB of first-load JavaScript, a pure unit-tested finance core, single-source theming, and Lighthouse 100 across all four categories.

  • Astro
  • TypeScript
  • Tailwind CSS v4
  • Chart.js
  • Vitest
  1. A modular SDK platform for 50+ third-party apps

    2021 — present

    Re-architected a compiled-in SDK around Server-Driven UI so experience changes reach 50+ third-party apps without a client release — onboarding time down ~80%, ~2.2M MAU.

    • Swift
    • SwiftUI
    • Server-Driven UI
    • Dependency injection
    • React Native
  2. Turning around a flagship consumer video app

    2021 — 2024

    Took a crashing flagship video app to ~99% crash-free sessions and cut cold start 60—70%, by instrumenting before optimising.

    • Swift
    • SwiftUI
    • Video streaming
    • Observability
    • Crash triage
  3. On-device AI media pipeline

    2023 — present

    On-device avatar generation and media effects with MediaPipe, Vision, Metal and FFmpeg — built to a thermal budget, not just a quality target.

    • MediaPipe
    • Apple Vision Framework
    • Metal
    • FFmpeg
    • AVFoundation
4 more case studies — BLE & IoT, feed & search, enterprise, commerce

Capabilities

What I work with

Mobile & Apple Platforms

Fourteen years on Apple platforms; the last five building the SDK other teams’ apps are built on.

  • Swift
  • SwiftUI
  • Server-Driven UI
  • SDK architecture
  • Dependency injection
  • React Native
  • Flutter
  • Core Bluetooth
  • Metal
  • Performance profiling

Backend, Data & Cloud

The services, search and delivery pipeline behind the platform are mine too, not handed off at the network boundary.

  • Python
  • Go
  • Node.js
  • FastAPI
  • PostgreSQL
  • Elasticsearch
  • AWS Lambda
  • Serverless
  • GitHub Actions
  • Observability

AI & Media

GPU media pipelines on device, and products where a language model is a component rather than the whole thing.

  • MediaPipe
  • Apple Vision
  • Metal
  • FFmpeg
  • RAG & pgvector
  • Provider ports
  • Human-in-the-loop approval
  • Eval gates
  • MCP

Engineering Leadership

Eleven of the fourteen years leading engineers — direction, standards, and deciding what not to build.

  • Technical direction
  • System design
  • Architecture review
  • Design docs & ADRs
  • Mentoring
  • Cross-functional delivery

Experience

14+ years, four companies

  1. Mar 2021 — Present Now

    Principal Engineer Genuin Codebase LLP

    Own architecture and engineering standards for a modular mobile SDK platform, plus the Python/Go/Node services, Elasticsearch feed and CI/CD behind it.

  2. Jun 2019 — Mar 2021

    Sr. iOS Developer EXPIA Pvt Ltd

    Shipped production iOS applications, including BLE integrations for smart locks and connected hardware.

  3. May 2014 — Jun 2019

    Technical Lead Sailfin Technologies

    Led engineering teams and defined architecture across enterprise, retail, financial-services and aviation platforms.

  4. Jan 2012 — Apr 2014

    Senior Software Engineer Azilen Technologies Pvt. Ltd.

    Architected and delivered iOS applications end to end, from requirements through App Store and Play release.

MCA, Computers — Gujarat Technological University, 2012. Awarded Best Leader & Team Player of the Year at Genuin Codebase, and additional ESOPs for company-level contribution.

Contact

Building something that needs a
platform underneath it?

Open to principal and architect-level roles. Email or LinkedIn is fastest — ask and I’ll send the résumé that fits the role.

Ahmedabad, India · open to remote and relocation